最近，壹個名為“冰桶挑戰”（ice-bucket challenge）的活動風靡美國社交網絡，並逐步在全球傳播來來。比爾?蓋茨、馬克?紮克伯格以及賈斯汀?汀布萊克等各界名人均親身參與。我們來看看這個活動到底是怎麽回事吧。
One of the biggest stunts online and in social media right now had very low-key beginnings on the professional golf circuit.
目前在網絡和社交媒體上最風靡的行為其實是在專業高爾夫球場上低調開始的。
The so-called ice-bucket challenge—dump ice water on yourself, post and tag yourself on social media and challenge others to do the same—got its start among golfers as a way to support pet charities. In just a few weeks, it has become a major fundraising coup for patients and organizations with ALS, a neurodegenerative disorder. It is commonly called Lou Gehrig's disease, after the baseball player who had it.
這個叫做“冰桶挑戰”的活動要求參與人將壹桶冰水澆在自己身上，然後將整個過程發布在社交網站上，並提名其他人來接受挑戰，這個活動最初是高爾夫球員為支持寵物慈善發起的。在短短幾周內，冰桶挑戰成為為肌萎縮性脊髓側索硬化癥（ASL）患者和相關公益組織籌集善款的重要活動。肌萎縮性脊髓側索硬化癥通常被稱為葛雷克氏癥，是以曾經患有此癥的壹位棒球運動員的名字命名的。